AAAN, Henley Business School announce Masterclass

– By Alison_Godswill

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AAAN, Henley Business School announce Masterclass

The Association of Advertising Agencies of Nigeria (AAAN), in partnership with Henley Business School (HBS), has announced the dates for its second AdCademy Masterclass.

The programme, announced at a virtual press conference, will hold from 26-29 August.

The Series is part of AAAN’s efforts at expanding the industry’s talent pool and is open to current and aspiring advertising professionals as well communications professionals in both public and private sectors.

Speaking at the event, AAAN President, Mr. Steve Babaeko, said that the purpose of the AdCademy, which held the first masterclass in March, is to expand the pipeline of fresh talents for the industry and retrain current professionals.

He said: “We are partnering with Henley Business School, one of the best business schools in the world, to fuse its tradition of excellence with Nigerian excellence to help us take the curriculum beyond just our classroom teaching. “We also looked at the gap within our industry and discovered that while people know about communication and creativity, they need to learn about the rudiments of the business. That vision works well with Henley Business School,” said Babaeko.

Similarly, the Director of Academics, Adeyinka Adewale, said: “The emphasis is not just on building professionals, who understand their craft, but also professionals who understand the business of their craft.

“This three-day immersive programme sits on a tripod, with the first being an overview of how the market works; the second focused on leadership competencies and the third on effective work and practice management.’’

Also, Olusankami Atolagbe, AdCademy’s acting Director, said the masterclass will run between 9 am and 5 pm daily.

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